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Designing key collaboration moments
CPG · CUSTOMER & COMMERCIAL LATAM · 2024
10
Processes analyzed
32
Collab.
moments
20+
Ways of working optimized
SO WHAT?
Ways of working became a deliberate, repeatable lever for delivering results — powered by structured communication and shared goals.
How a LATAM commercial team turned its ways of working into a measurable performance lever.
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After a recent restructuring, Commercial & Customer Leadership needed to strengthen its network and align LATAM strategy with local execution.
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A mapping and co-creation effort reassessed ways of working through the Key Collaboration Moments framework — operating model, governance, process, inputs and outputs.
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Strategies built around Key Collaboration Moments — defining roles, deliverables and jobs to be done.