LATAM's Magic Fest
CPG · LATAM Chief of staff · 2022 - 2023 - 2024
After years of remote, siloed work across functions, zones, and legacy business units, LATAM OU — including bottling partners — had never gathered in person at scale. We designed and produced a multi-day celebration to reconnect the entire network.
We led the creative journey from concept to live delivery, designing a multi-format network experience that united 1,300 people from across LATAM.
How we did it
Concept & Ideation
We shaped the vision and creative concept with 350+ people and 7 external partners, from keynote curation to brand sponsorships.
Experience Design
We designed 5 themed “lands” with 60+ activities and a gamified tribe system to drive connection across functions and zones.
Production & Delivery
We designed and facilitated the 4-day experience live, working hand-in-hand with production agencies to bring it to life.
OUTCOME
For the first time, LATAM's entire OU came together in person — and left with a stronger network, a shared purpose, and the feeling of being one team.
1,300
Participants
18
Tribes
60+
Activities