All Hands Olympics
CPG | LATAM OU | 2023
A 3-day flagship event designed to align Latin America's network on strategy, strengthen connections across the system and celebrate culture as one team — aligned with the GREAT framework, LATAM's strategic priorities for growth, execution, recruitment and sustainability.
We designed and delivered the throughline for the entire experience — an Olympic-inspired journey across Play, Learn and Be Well — turning three days of strategic alignment into one connected, human network experience for 1,400+ associates across 31 countries.
How we did it
Strategic Alignment
We embedded the GREAT framework across leadership panels, functional sessions and strategic conversations, connecting associates at every level to LATAM's next chapter.
Olympic-Inspired Engagement
We designed a gamified system — country teams, passports and 66+ activities — turning strategic alignment into a lived, competitive experience.
Play, Learn & Be Well
We facilitated 66+ activities across Play, Learn and Be Well — from Human Library conversations to wellness sessions and physical challenges.
OUTCOME
Strategic clarity at every level, stronger cross-country connections and renewed pride in belonging to one network — associates described it as a turning point in feeling unity in diversity and limitless potential as one system.
1,400
Associates engaged
4.3/5
Experience rating
31
Countries represented