WeMentoring: Scaling Inclusion Across the System
CPG · LATAM D&I and Talent · 2025
WoMentoring launched in 2023 as a pilot connecting women across the Coca-Cola System to learn, grow, and lead together. It worked and outgrew itself. We partnered with KO to redesign the program for its next evolution: from a women-only pilot to a system-wide program where men and women mentor side by side.
We ran a three-workshop co-creation journey with leaders from across the system, using Design Thinking to reframe the challenge and turn it into a launch-ready program blueprint.
How we did it
Discovery & problem framing
We consolidated pilot results, gender equity data across the system, and each organization's priorities to define the real problem: structural barriers, not individual readiness.
Co-creation & facilitation
We facilitated three sessions with 10 leaders from 7 organizations, moving from shared vision to concrete choices on audiences, matchmaking, and format
Program blueprint & roadmap
We translated the outcomes into a three-pillar architecture, success metrics, investment model, and a month-by-month roadmap to launch.
OUTCOME
Proof that a DE&I program scales when it's redesigned with the system, not for it. Six hours of structured co-creation turned a 32-person women's pilot into a 128-participant program with shared ownership across eight organizations — and moved it from Wo to We.
90%
Mentoring expanded their
professional perspective
4.8/5
Mentee satisfaction
4X
Participants scale-ip