Strategic Planning and Prioritization
CPG | Marketing - Public Affairs - HR | 2022–2025
Across functions, Coca-Cola teams faced the same challenge: siloed priorities, inconsistent planning, and no shared way to turn strategy into an actionable plan. We've repeatedly been trusted to lead that process, function after function.
The same core approach — co-creation, prioritization and a defining a clear roadmap — applied across different functions, each time breaking silos and turning strategy into action.
How we did it
ABP Marketing (Stills) 2022
A week-long Design Sprint helped Stills brands break silos and co-create a unified, insight-driven annual plan, with commercial and technical teams aligned from day one.
PACS Prioritization 2025
We helped Public Affairs, Communications and Sustainability convert ~50 siloed priorities into one integrated strategy, with 12 objectives and 20 key results, tracked in a shared dashboard.
HR LATAM LRP/ABP · 2022-2026
Since 2022, we've partnered with LATAM HR's planning cycle year after year — from the 3-year Long Range Plan to the annual business plans that keep it on track.
OUTCOME
The same methodology has helped Marketing, Public Affairs and HR teams turn scattered priorities into plans that actually get executed.
68%
Mktng Skills
Brands aligned in 1 integrated plan
4yrs
PACS
Simplified OKRs (from 220 to 39)
12
HR
Uninterrupted planning coherence