Co-Creating the Culture Moonshot
CPG · HR LATAM · 2021
Coca-Cola Latam needed to redefine its organizational culture, transitioning from a hierarchical structure to a network-based model. We partnered with HR LATAM to lead this cultural transformation across the region.
With 30 culture champions representing every LATAM zone and function, we moved from diagnosis to a validated, phased roadmap for cultural transformation.
How we did it
Understand & Envision
We assessed how associates experienced culture and co-created with champions across all zones, where it needed to go.
Co-Create & Define
Three workshops turned insights into 5 cultural pillars and translated them into 6 bold, tangible initiatives.
Validate & Roadmap
We stress-tested the pillars against enterprise frameworks and built a phased 5-year adoption roadmap.
OUTCOME
The moonshot became a phased, 5-year adoption roadmap — from quick wins to bold initiatives — that has continued to guide the region's culture execution through 2026.
5
Culture pillars defined
30+
Champions participating
6
Initiatives activated