Accelerating Commercial Growth
CPG | Marketing & Commercial | Mexico, Egypt & South Africa | 2022–2026
Across three different markets — Mexico, Egypt, and South Africa — CCTM faced stagnating or declining share against tougher competition. We've repeatedly been the team trusted to turn a business challenge into a workshop-driven strategy and an actionable commercial plan.
The same core approach — immersive co-creation workshops with the full system, grounded in real consumer insight and translated into an actionable plan — applied to turn around CCTM's performance across three very different markets.
How we did it
Regaining Share (Mx) 2022
A two-day workshop with marketing, frontline and franchise teams to co-create a refillables-led commercial booster — piloted in Q4 and scaled into 2023.
CCTM Stretch (Egypt) 2024
A 3-day workshop with 4 multidisciplinary system teams to build a 5-pillar comeback strategy to win Gen Z back from Pepsi — approved by regional leadership for 2024–2026 implementation.
Returnables Growth (SA) 2026
A two-day workshop to design a two-cluster strategy to reignite returnables — from nostalgia-led loyalty to new-market conquest — targeting +20M unit cases by 2026.
OUTCOME
Proof that when the full system — Coca-Cola and its bottlers — co-creates together, accelerates alignment and unified plans to turn stagnant categories into growth engines.
30%
Mexico
Q4 sales increase
60yrs
Egypt
First growth win over Pepsi
20MUC
SA
2026 Ambition, strategy now implemented.