One Team: Uniting People Through a Shared Vision
CPG · LATAM HR SYSTEM· 2025
Bringing together multiple organizations across the Coca-Cola System, Each with its own culture, priorities, and processes. It required one unified People Agenda to guide a complex, interconnected ecosystem.
We built a strategic engagement and communication framework that aligned stakeholders around a shared vision, a compelling narrative, a visual identity, and establish governance for long-term adoption.
How we did it
Building the foundation
We interviewed HR leaders from Coca-Cola and its bottlers and ran collaborative sessions, using the ADKAR model to map channels, identify gaps, and uncover opportunities for shared ownership.
Crafting a unified narrative
We built the One Team: System Network Agenda with consistent messaging, tone, and visual identity, and created a narrative book charting the system's journey and future vision.
Engagement Strategy
We established governance guidelines, key messaging, and an implementation roadmap to embed the One Team mindset, consistent yet adaptable across stakeholders.
OUTCOME
A clear governance and way of working to accelerate the implementation of the One Team - System Network Agenda. With a cohesive narrative and a strategic communication plan, the system is now well-positioned to drive awareness, engagement, and meaningful transformation.
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5 companies and 3 strategic pillars
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Tailored visual identities. 1 master identity and 3 brands
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Cohesive engagement and comms strategy