Experience with The Coca-Cola Company - Andrea Crossley
Culture Transformation Narrative for Growth 10X
CPG | HR | 2018-2019
The organization required a compelling narrative that could inspire change required throughout the 10X transformation, align leaders and help employees understand the cultural shift towards a more agile, collaborative and growth-oriented culture.
We partnered with HR leadership to translate the transformation strategy into a clear and engaging change narrative. By combining storytelling, leadership messaging and cultural principles, we created a communication framework that connected people with the vision and inspired adoption across the organization.
How we did it
Shape the Narrative
Defined a compelling story that articulated the purpose, ambition and cultural aspirations behind the 10X transformation.
Build Shared Understanding
Translated the vision into behaviors, leadership messages and practical guidance that helped employees understand what the transformation meant.
Enable Lasting Adoption
Developed communication assets that reinforced the transformation journey to keep consistency across the organization.
OUTCOME
Delivered a unified change narrative that aligned leadership and employees around a shared vision for the future, strengthening engagement and creating the communication needed to accelerate cultural transformation.