Experience with The Coca-Cola Company - Andrea Crossley
Activating the Sparkling Network Leadership Model
CPG | Mktng - Sparkling Category Latam | 2020
A 4-month strategic operating model redesign to transform the Sparkling category across Latin America, evolving the organization into a connected, agile network to accelerate dual transformation and drive scalable market growth.
We designed a collaborative leadership engagement process that translated the organization's transformation strategy into a compelling vision for change. Through storytelling, co-creation and strategic alignment, we helped leaders understand, embrace and champion the future operating model.
How we did it
Align the Vision
Defined a shared aspiration that connected organizational transformation with a clear leadership narrative and future ambition.
Shape New Ways of Working
Co-created the principles and behaviors needed to enable a more agile, collaborative and networked organization.
Mobilize Leadership
Equipped senior leaders with a common direction and implementation roadmap to drive change consistently across the region.
OUTCOME
Delivered a unified transformation narrative that aligned leadership around a shared vision for the future organization. The initiative strengthened engagement, clarified the principles guiding the new operating model and positioned leaders as catalysts for change across the Latin America network.