Experience with The Coca-Cola Company - Andrea Crossley
Global Design Sprints
Traditional innovation processes often limited collaboration across regions and delayed concept validation. The challenge was to create a repeatable approach that could unite multidisciplinary teams, incorporate consumer insights early, and rapidly transform opportunities into validated innovation concepts.
CPG | Marketing across BU | 2019
Through five Design Sprints across Asia, Africa, Central Europe, Canada and Latin America, we created a collaborative innovation process that combined consumer insights, rapid experimentation and cross-functional decision making.
How we did it
Understand & Align
We immersed multidisciplinary teams in local consumer realities, aligned stakeholders around strategic opportunities and established a shared innovation challenge for each region.
Co-create & Prototype
Cross-functional teams generated ideas, developed rapid prototypes and translated consumer insights into tangible concepts through intensive Design Sprint sessions.
Test & Refine
Concepts were tested with consumers, refined through rapid feedback cycles and consolidated into innovation territories ready for strategic evaluation and future development.
OUTCOME
The program accelerated innovation across multiple regions while creating a repeatable framework for global collaboration. the initiative established a collaborative innovation model that created a stronger alignment between global strategy and local market needs.