Global Design Thinking Capabilities
Experience with The Coca-Cola Company - Andrea Crossley
As innovation initiatives expanded globally, teams approached business challenges with different methodologies, tools and levels of Design Thinking maturity. Coca-Cola needed a scalable capability-building program that could create a common innovation language, strengthen collaboration across markets and enable employees to confidently apply Design Thinking to real business opportunities.
CPG | Marketing across BU | 2019
We designed and delivered a global capability-building journey that combined immersive learning, practical application and community building to embed Design Thinking into everyday business decisions.
How we did it
Build Foundations
We immersed multidisciplinary teams in local consumer realities, aligned stakeholders around strategic opportunities and established a shared innovation challenge for each region.
Learn by Doing
Cross-functional teams generated ideas, developed rapid prototypes and translated consumer insights into tangible concepts through intensive Design Sprint sessions.
Scale Capabilities
Concepts were tested with consumers, refined through rapid feedback cycles and consolidated into innovation territories ready for strategic evaluation and future development.
OUTCOME
The initiative established a scalable capability-building model that strengthened innovation competencies across Coca-Cola's global organization. As a result, teams gained the confidence to apply Design Thinking to strategic business challenges.